TERRACOTTA DIYAS

Handloom & Handicraft

ఉత్పత్తి వివరాలు

In India, one of the oldest crafts is traditional pottery production. Ancient pottery that has been uncovered at numerous historical sites reveals the customs of the time. It also highlights the long history of pottery created by hand and on a wheel. Agriculture has always employed pottery because it can be used to preserve food, water, and other commodities for a long time. Clay was an essential part of every ancient home because of its special ability to keep food grains for extended periods of time without causing them to spoil from moisture or theft by pests and mice.

As a substantial cottage business for use & throw products for catering, artefacts, different sorts of utensils, garden products, and other such items, Indian red clay pottery (Terracotta) has been promoted in recent years. While using a hand-driven potter's wheel to create things is still the conventional method, numerous government initiatives have promoted mechanizing these procedures to boost the revenue of the artists. A traditional or non-traditional potter working in rural pottery is referred to as an artisan.

ముడి పదార్థ మూలాలు

The raw material, which is very fine mud, can be obtained from adjacent regions with clayey soil.
Water
Mold-making machine/potter’s wheel (electric or solar-powered)

టెక్నాలజీ మరియు ప్రాసెస్

TERRACOTTA DIYA

A Diya is one of the items that a potter creates. Clay mud is sifted, collected, kneaded, and finally moulded to create the traditional Diya or lamp. This is then put inside a furnace to bake at a very high temperature. It is now prepared for usage. It has a pointy tip, is tiny, spherical, and hollow. This oil-filled lamp has a wick within, and when it is lit, it emits a soft light.

These are extremely well-liked and frequently in demand all year long. These come in a variety of styles and shapes and are used to illuminate homes during festivals and other special events.

METHODS OF MAKING POTTERY

Traditional Wheel & Electric Potter's

Wheel Pottery: Wheel pottery refers to the practice of making pottery using a traditional potter's wheel. Energy Efficient Electric Potter Wheels have taken the position of the improved ball-baring potter's wheel, which requires manual operation.

Press Pottery

Press and dies are used in pottery making, such as using toggle hand presses and screw presses.

Jigger & Jolly pottery:

Jigger-Jolly machines and numerous POP models and molds are used in a pottery activity.The Diya is manufactured totally by hand without endangering the environment. They come in a range of styles and sizes. One-wick Diyas are the most popular, followed by two-wick designs. But currently, many different types of Diyas, such as those with four, five, or seven wicks, are produced.

TECHNOLOGY & PROCESS

The mud is first filtered or sieved in the process. The desired clay consistency is then achieved by completely kneading the fine mud with water. The remaining clay is covered with a damp jute bag to preserve the moisture after the appropriate amount for producing Diya is extracted from the prepared clay.

PREPARATION METHOD

Mud and water are mixed thoroughly and kneaded to make a smooth clay
A lump of clay is put on the potter's wheel and spun
The clay is shaped with both hands and is pinched at the center
Once the shape is achieved, the Diya is cut from the rest of the clay
The completed Diyas are dried in the sun and put into a furnace for baking at a high degree.
Once done, they are left there for a day to cool down completely
These Diyas will be painted or sold plain based on the market's demand.

BRANDING, PACKAGING INPUTS

The Diyas can be sent to many areas by being placed in cardboard boxes. To increase their appeal when displayed, local markets might be placed in cardboard bases and wrapped in cellophane paper.

They can be sold in smaller quantities of one piece, two, four, or twenty or more, or bigger quantities. Each one costs between Rs. 40 and Rs. 100, or even more if it is decorated and decorated with artwork.

MARKETING

The Diyas can be sold on a variety of online marketplaces. The business can use the existing marketing platforms by signing up for them, or they can simply put up the online link. Additionally, distributors, markets, and retail stores can exhibit the goods.

POTTERY EXHIBITION

The exhibition's objectives are to increase knowledge of pottery products among the general public in the area and to publicize them. It is suggested that the pottery show be staged alongside a national or state-level exhibition (the display term will coincide with the national or state-level exhibition's).

NATIONAL POTTERY FESTIVAL

Under the plan, a National Pottery Festival is suggested to be held in order to promote pottery, exchange best practices for working with clay and ceramics, and connect with colleagues and partners in the pottery industry. The Festival will also assist the government in fostering pottery entrepreneurship and apprenticeship in India, so promoting the use of healthy earthenware and restoring the livelihood of Indian potters.

Objectives of National Pottery Festival

The National Pottery Festival's major goal is to "increase awareness and foster a better comprehension of the health advantages, aesthetics, and manufacturing processes of pottery with resulting attention and resources directed toward assisting rural artisans/entrepreneurs."

The underlying objectives of this festival would be as follows:

Awareness and Promotion of Sales of Pottery Products –Kumhaar-Haat.
Every State would need to participate in enriching and updating this initial database for a more holistic representation of their rich regional and local product.
Identify existing success stories and role models for budding entrepreneurs in pottery in Rural India.
Organizing an On-The-Spot-International-Competition and setting new world records.
Enhancing the Quality and Designs of the products with the help of Workshops conducted by the Industry Experts.
Providing a hands-on experience with pottery for the common person.

Government and Railways

Terracotta products are now required to be used for serving food and beverages in 400 of India's busiest train stations. It has given the KVIC potters a strong market connection.

GOVERNMENT SCHEMES AND POLICIES

Khadi Institutions

The State/Divisional Director should encourage A & A+ Khadi Institutions to consider pursuing Pottery activities at the available infrastructure, and the SHGs may be encouraged by the KIs to organize the training and utilize the infrastructure of the concerned Khadi Institution; if such infrastructure is not available with the KI, the State/Divisional Director may arrange for a suitable location for conducting the training for Traditional and others (non-traditional).

DCMSME MSME

The Khadi & Village Industries Commission, Ministry of MSME, Government of India, and the State Government support the KVIB in its planning, promotion, organization, and implementation of programmes for the development of Khadi and other village industries in rural regions.

Credit Guarantee Fund Scheme for micro and small enterprises (CGTMSE)

To facilitate the flow of institutional credit to Micro & Small Enterprises, it was jointly established by the Ministry of Micro, Small & Medium Enterprises (MSME), the Government of India, and Small Industries Development Bank of India (SIDBI) (MSEs). The Credit Guarantee Scheme (CGS) was introduced to improve the way that credit is delivered, to make it easier for credit to reach the MSE sector, to give underprivileged and unserved people access to capital, and to increase the availability of capital from traditional lenders to new generations of business owners. The CGTMSE has played a crucial role in helping qualifying Member Lending Institutions [MLIs] offer credit facilities without the need for third-party guarantees to MSEs over the past 20 years.

Pradhan Mantri Mudra Yojana (PMMY)

On April 8, 2015, the Honorable Prime Minister announced a programme to offer loans up to 10 lakhs to small and micro businesses that are not corporations or farms. According to PMMY, these loans are categorized as MUDRA loans. Commercial banks, RRBs, small finance banks, MFIs, and NBFCs offer these loans. The borrower may contact any of the aforementioned lending organizations or submit an online application at www.udyamimitra.in. Three products, "Shishu," "Kishore," and "Tarun," were developed by MUDRA under the auspices of PMMY to denote the degree of development and funding requirements of the recipient micro unit or entrepreneur and to serve as a benchmark for the subsequent stage of graduation or growth.

Subsidy Offered Through National Small Industries Corporation (NSIC)

It is a Ministry of Micro, Small and Medium Enterprises-affiliated Government of India Enterprise with ISO 9001:2015 certification (MSME). The NSIC has been trying to support, encourage, and promote the growth of micro, small, and medium-sized businesses across the nation. NSIC functions through a network of offices and technical centers spread throughout the nation. Additionally, NSIC has established a Training and Incubation Center run by qualified personnel. NSIC offers a variety of carefully designed programmes to help Micro, Small, and Medium Enterprises improve their competitiveness. Under the headings of Marketing, Technology, Finance, and Other Support Services, NSIC offers integrated support services.

Credit Linked Capital Subsidy Scheme for Technology Upgradation (CLCSS)

The Scheme's goal is to make it easier for MSEs to upgrade their technology by offering a 15% upfront capital subsidy (on institutional financing up to Rs 1 crore that they have accessed) for the introduction of established and enhanced technology in the designated 51 sub-sectors and goods. And for new MSEs that have established their facilities with suitable eligible and proven technology fully certified under scheme requirements, the main goal is to modernize their plant & machinery with cutting-edge technology, with or without growth. There is no upper limit on the total annual spending on the subsidy disbursal per the demand-driven nature of the Scheme.

NATURE OF ASSISTANCE

By giving MSEs, including small, khadi, village, and coir industrial units, a 15% up-front capital subsidy on institutional financing they use to introduce well-established and improved technologies in specific sub-sectors/products approved under the scheme, the revised scheme aims to facilitate technology up-gradation.

Stand-up India Scheme for financing SC/ST and /or Women Entrepreneurs

For the purpose of starting a new business, the Stand-Up India Scheme provides bank loans between 10 lakh and 1 crore to at least one person from a Scheduled Caste (SC) or Scheduled Tribe, one borrower, and one woman every bank branch. This company could operate in the manufacturing, service, or trading industries.

Kumbhar Sashaktikaran Programme

It was introduced by KVIC in the 2018–19 academic year with the goal of enhancing the income and output of traditional pottery makers by offering skill development training and cutting-edge equipment for creating pottery. Along with distributing Energy Efficient AC Potter's Wheel, Energy Efficient AC Blunger, Pug-mill, Toggle press with Dies, and Jigger-jolly, KVIC also offers skill-upgrading training to the craftsmen.

మార్కెట్ పరిధి

Feasibility - Even though there is year-round demand for these lights in India, there is significant demand during the Diwali season even from foreign markets. Requests are received from India-based expatriates living in London, Dubai, and other European nations.

People are increasingly aware of the need to protect the environment, and they would like to use earth-made lamps rather than plastic and LED lights.