Please rotate your device

We don't support landscape mode yet. Please go back to portrait mode for the best experience

Mr. Samuel Moses Amarnath, Head Of WeAct, Explains How Integrating Branding With Technology Creates A Transformative Shift For Rural Women Entrepreneurs.

WeAct Head Shares Insights on Aligning Technology and Branding for Rural Women.

By weactadmin1

WeAct branding, aligned with technology for rural women entrepreneurs, emphasises empowerment through innovation and inclusivity. Beyond creating logos, designing packaging, and labelling, WeAct's branding services focus on developing accessible, user-friendly technological solutions. These solutions bridge the digital divide, empowering women in rural areas to become successful entrepreneurs.

Our approach integrates technology with traditional selling methods, reflecting our mission to embrace advancements such as registering products on e-commerce platforms, managing social media accounts, and developing a mobile application in the future. Additionally, our digital literacy programs keep rural women updated in their daily lives, helping them market their products on digital media. This enhances their business acumen, instilling confidence and independence.

Central to WeAct's branding is a commitment to women-driven development. Our marketing campaigns for our members' brands highlight real-life success stories of rural women who have transformed their lives and communities through WeAct's support. These narratives are shared through various media channels, including social media, impact reports, and local events, ensuring their inspiring stories resonate deeply within the target demographic. By showcasing relatable and inspiring examples, WeAct promotes a sense of belonging and possibility among rural women, encouraging them to embrace technology, such as social media, as a powerful tool for branding and economic and social advancement.

Furthermore, WeAct's branding strategy is designed to be culturally sensitive and adaptable to the unique needs of different rural regions. We collaborate with local leaders and organisations to tailor solutions and training programmes, ensuring they are relevant and effective. At WeAct, we believe a brand’s visual and verbal communication should be clear and engaging. To achieve this, we break down complex concepts into manageable and practical applications, enhancing our members’ experience and building trust and credibility. This positions WeAct as a reliable partner in the journey towards sustainable entrepreneurship for rural women.